Pricing your home to sell for max amount.
There are a number of important factors to selling your home for the highest amount of money possible. Effective marketing of course is important, but so is pricing the home correctly for the market conditions that exist.
In my business of listing homes for sale in and around Cape Coral & Lee County, Florida, I encounter sellers all the time who are unwilling to price their home for the market. There’s a plethora of excuses though mostly it’s due to a lack of understanding of what it actually takes to sell a home.
Most sellers think that they have to leave enough room between their list price and the price that they are willing to sell for so that the buyer can feel like they made a good deal in the negotiation. While it’s true that buyers rarely offer what they are willing to pay, they are also expecting the seller to counter offer and meet somewhere in the middle. Let me clarify that by saying somewhere in the middle doesn’t necessarily mean the middle. It just means not the list price, but certainly not the offer price. There’s more to it than that.
Nearly all buyers get to know the market by home shopping for a bit before finding the home they wish to offer on. They are at a distinct advantage over the sellers who typically haven’t actually seen any homes on the market other than their own.
Sellers and buyers for that matter, aren’t necessarily skilled at the art of negotiation. Oh sure most of them think they are, but they don’t know what they don’t know.
A couple of recent scenarios come to mind.
The first one is a nice listing in SW Cape Coral not on a canal but in a desirable neighborhood across from sailboat access to the Gulf of Mexico canal homes. My discussion with the owner prior to listing was about, of course, my marketing plan – My Unique Home Selling System. We also discussed my professional opinion of the homes market value along with data to support my opinion. The opinion was that the home’s fair market value was right around $250,000. Maybe a little more maybe a little less, but not less than about $245,000. I recommended a list price of $259,000, the seller insisted on $269,000. So I listed the home at $269,000 with the caveat that if that price doesn’t work with the buyers after a couple of months that we would have to reduce it to get it sold.
A home priced right is half sold!
So even though this home was just a little overpriced, we never got any offers on it. We had a number of showings. Fifteen plus in fact, but no offers. Finally after nearly 6 months on the market the seller reluctantly agreed to reduce the list price to my originally suggested price of $259,000. Miraculously within 2 weeks we had a good solid offer in hand. A negotiation ensued and we were able to get the buyer to pay $254,000. We didn’t need to wait six months for the same outcome that we could have attained earlier had we priced it right from the start or shortly there after.
So, don’t hire a professional to help you get a job done, then ignore his counselling. It’s just a waste of everyone’s time.
A recent listing where the seller is motivated to sell but needs to get every last dollar possible as he is forced to sell at a loss. My professional opinion on the value of his home is $114,000 +/-. I indicated that we might need to price it at $119,900 to get activity, but let’s try $125,000 to start as I never want to under price a home. Low and behold 2 weeks into the listing, hundreds of online views by buyers, though not a single showing request.
I advised the client that we should now reduce to the $119,900 price point to stimulate activity. He took my advise and granted the reduction. Within 8 hours we had 2 showings set up. Within the first week at the new price we’ve had 6 more showings with a couple of buyers considering an offer.
How can I help you realize your highest sale price possible? Lets get together for a no pressure market analysis and marketing plan where we can discuss your situation.
As a Southwest Florida Real Estate Agent it’s my job to educate my clients and help them get exactly what they want and make sure their best interest are being considered in every detail of the purchase. This blog is all about educating you and empowering you with all the industry news, information, tips and things to consider before buying or selling your home. If you found this article interesting and know someone else that might benefit from it please feel free to share!
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