2017 was a Record Year for us!

Posted in Bob Ashworth, Bob Ashworth Realtor, Buying a Home, Buying a Home in SWFL, Buying a Home SWFL, Cape Coral, Cape Coral Home for Sale, Cape Coral News, Cape Coral Real Estate, Cape Coral Real Estate Market, Cape Coral Realtor, Florida Real Estate, Fort Myers Real Estate, Home Selling tips, Real Estate Market, Sell Your Home Now, Selling a Home in SWFL, Selling your Home, SWFL Home Sales, SWFL Home Selling Advice, SWFL Home Tips, SWFL Real Estate Advice

2017 was a record year for RE/MAX Realty Team’s Bob Ashworth PA as we helped welcome many new neighbors into our sunny Southwest Florida communities.

While it was a great year overall, it was truly remarkable for our home sellers. We negotiated contracts that earned our sellers, on average, 98.5% of the list price. This is more than a full percentage point higher than the MLS average. It pays to know the market. We use that knowledge to accurately price a home and negotiate a deal that nets you the most amount of money the market will bear.

We know how to determine the value of your home, and how to promote it in a way that minimizes the time it’s on the market. Our properties spent, on average, 44 fewer days on the market than listings from other realtors. Over half of our properties were sold less than a month from listing, with over a third sold within two weeks. When you list with us, we get you what your home is truly worth in a fraction of the time of our competitors.

While 2017 was a great year for us, and more importantly, for our clients, we’re not going to rest on our laurels.  We’re out to make 2018 even better, and we hope you’ll give us the opportunity to show you why nobody achieves better results than Bob Ashworth PA!

2017 Home Sales Map

As a Southwest Florida Real Estate Agent it’s my job to educate my clients and help them get exactly what they want and make sure their best interest are being considered in every detail of the purchase. This blog is all about educating you and empowering you with all the industry news, information, tips and things to consider before buying or selling your home. If you found this article interesting and know someone else that might benefit from it please feel free to share!

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We invite you to like us on facebook, connect with us on Google+, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Like us on Facebook   Follow us on Twitter  View our profile on LinkedIn  Visit our blog  Find us on Yelp   Find us on Google+

 Bob Ashworth Remax Realty Team

Bob Ashworth
Realtor, CBR, CDPE
Your Real Estate Solutions Provider
239-425-2503
2326 Del Prado Blvd. S.
Cape Coral, FL 33990
Bob.Ashworth@gmail.com
www.BobAshworth.com

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Top 5 Things You Should Know as a Home Seller about buyers!

Posted in Bob Ashworth, Bob Ashworth Realtor, Buying a Home in SWFL, Buying a Home SWFL, Cape Coral, Cape Coral Home for Sale, Cape Coral Real Estate, Cape Coral Real Estate Market, Cape Coral Realtor, FL Real Estate Market Update, Florida Housing Market, Florida Real Estate, Fort Myers News, Fort Myers Real Estate, Home Selling tips, Homes for Sale SWFL, Lee County Homes, Real Estate Advice, Real Estate Market, Real Estate News, SWFL Home Sales, SWFL Home Selling Advice, SWFL Home Tips, SWFL Homes for Sale, SWFL Market News, SWFL Real Estate, Uncategorized

Home Selling Tips Cape Coral

Home Selling Advice Cape CoralTop 5 things home sellers don’t know about buyers, but need to.

  1. Home buyers decide to not buy your home before they ever see it in person.

Let’s face it, virtually no one buys a home site unseen. What sellers don’t realize however is that more than 90% of all buyers shop homes online. Now they may not decide to buy your home after only viewing it online, however they do decide NOT to buy your home after only viewing it online.

Case in point. Three of my last four buyers viewed less than 4 homes in person before entering into a contact to buy one of them. They weren’t uninformed buyers! They performed their due diligence online and didn’t waste time viewing homes in person that didn’t meet with their approval online. The quantity and quality of your online presence matters more than you know!

  1. When buyers actually visit your home in person, it’s just a commodity to them. A house if you will, but not a (their) home. Buyers establish an emotional connection to your house (now seeing it as their home) once they decide to sign their names to an offer to purchase. Never before though.
  1. Buyers who view you home in person, know in less than 5 minutes from arriving that they do not want to buy your home. 
  1. Buyers almost never offer as much for your home as they are willing to pay. They offer what they hope you might accept. How much they are willing to pay can only be determined after an effective negotiation. (If you’re not an experienced, highly effective negotiator who knows the local market inside and out, hire a Realtor who is.)
  1. Buyers are uncomfortable getting a feel for your home, when you are present during showings. Oh they may be polite, but they can’t wait to get out of there so they can say to their agent “wow that was weird”. Hint: if you must let them in, take a walk down the street so they can get a feel for your house to see if it might suit them as their home. Buyers shop within a range of specifications, but they buy based on emotion. It has to FEEL right!

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We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

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Bob Ashworth
Realtor, CBR, CDPE
Your Real Estate Solutions Provider
239-425-2503
2326 Del Prado Blvd. S.
Cape Coral, FL 33990
Bob.Ashworth@gmail.com
www.BobAshworth.com

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Experience Matters – I Can Help You Sell Your Home!

Posted in Beach Holidays, Bob Ashworth, Bob Ashworth Realtor, Buying a Condo, Buying a Home, Buying a Home in SWFL, Buying a Home SWFL, Cape Coral, Cape Coral Condo For Sale, Cape Coral Home for Sale, Cape Coral News, Cape Coral Real Estate, Cape Coral Real Estate Market, Cape Coral Realtor, Florida Housing Market, Florida Mortgage News, Florida Real Estate, Florida Real Estate News, Fort Myers News, Fort Myers Real Estate, Home for Sale SWFL, Home Selling tips, Homes for Sale SWFL, Housing Market Update, Real Estate Advice, Real Estate Investment, Real Estate Market, Realtor, Sell Your Home Now, Selling a Home in SWFL, Selling your Home, SWFL Foreclosures, SWFL Home Sales, SWFL Home Selling Advice, SWFL Home Tips, SWFL Homes for Sale, SWFL Housing Update, SWFL Market News, SWFL Real Estate

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Let the SWFL Real Estate Expert Help you Sell Your Home!

Bob Ashworth photo card 2Listening to a radio ad by John Morgan of Morgan & Morgan Law Offices reminded me that I work in a very similar way as Morgan & Morgan.

This particular ad focused on helping people with legal problem while shouldering all the expenses along the way. All of the legal filings, depositions, investigatory work etc. Mr. Morgan claims that he will do all the work necessary to reach successful conclusion to your case, or you owe him nothing!

This is the exact same offer that I pose to everyone of my sellers. I will use my knowledge, skills and experience to market your home. Guide you in contract negotiations, then manage the myriad of items necessary to reach a successful closing on your home, or you owe me nothing!

If you are thinking about selling your home, call me to discuss how my Unique Home Selling System will ensure that you get the most amount of money from your sale in the least amount of time that the market will bear.

If on the other hand you are planning to make a home, land, condo or new home construction purchase you’re in luck. As in virtually all cases, you can take advantage of my experience, tap my knowledge and in general have me help you make the right choice for you and your budget, and the seller or builder / developer, as the case may be, will pay my commission. Why would anyone you pass that up?

The bottom line is there is good experienced professional help available. If you buy or sell a 1/2 dozen homes a year, you may be able to go it alone. If you’re like most people who buy or sell a 1/2 dozen homes in a lifetime, call me to help you. On average I’m helping either a buyer or seller close on a Southwest Florida property 2 or 3 times a month, and have been for over 10 years. Experience matters! Put it to work for you..

Bob Ashworth Remax Realtor SWFL

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

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Bob Ashworth
Realtor, CBR, CDPE
Your Real Estate Solutions Provider
Southwest Florida, Gulf access, waterfront, Lots, Homes & Condos
239-425-2503
2326 Del Prado Blvd. S.
Cape Coral, FL 33990
Bob.Ashworth@gmail.com
www.BobAshworth.com

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Getting the Most Money for your Home!

Posted in Bob Ashworth, Bob Ashworth Realtor, Cape Coral Real Estate, Cape Coral Real Estate Market, Cape Coral Realtor, FL Real Estate Market Update, Florida Housing Market, Florida Real Estate, Fort Myers Real Estate, Home Selling tips, Home Tips, Real Estate Market, Sell Your Home Now, Selling your Home, SWFL Home Selling Advice, SWFL Home Tips, SWFL Real Estate

SWFL Home Selling Tips

Pricing your home to sell for max amount.

There are a number of important factors to selling your home for the highest amount of money possible. Effective marketing of course is important, but so is pricing the home correctly for the market conditions that exist.

Cape Coral Remax Homes for SaleIn my business of listing homes for sale in and around Cape Coral & Lee County, Florida, I encounter sellers all the time who are unwilling to price their home for the market. There’s a plethora of excuses though mostly it’s due to a lack of understanding of what it actually takes to sell a home.

Most sellers think that they have to leave enough room between their list price and the price that they are willing to sell for so that the buyer can feel like they made a good deal in the negotiation. While it’s true that buyers rarely offer what they are willing to pay, they are also expecting the seller to counter offer and meet somewhere in the middle. Let me clarify that by saying somewhere in the middle doesn’t necessarily mean the middle. It just means not the list price, but certainly not the offer price. There’s more to it than that.

Nearly all buyers get to know the market by home shopping for a bit before finding the home they wish to offer on. They are at a distinct advantage over the sellers who typically haven’t actually seen any homes on the market other than their own.

Sellers and buyers for that matter, aren’t necessarily skilled at the art of negotiation. Oh sure most of them think they are, but they don’t know what they don’t know.

A couple of recent scenarios come to mind.

Lee County Home Selling tipsScenario #1

The first one is a nice listing in SW Cape Coral not on a canal but in a desirable neighborhood across from sailboat access to the Gulf of Mexico canal homes. My discussion with the owner prior to listing was about, of course, my marketing plan – My Unique Home Selling System. We also discussed my professional opinion of the homes market value along with data to support my opinion. The opinion was that the home’s fair market value was right around $250,000. Maybe a little more maybe a little less, but not less than about $245,000. I recommended a list price of $259,000, the seller insisted on $269,000. So I listed the home at $269,000 with the caveat that if that price doesn’t work with the buyers after a couple of months that we would have to reduce it to get it sold.

A home priced right is half sold!

So even though this home was just a little overpriced, we never got any offers on it. We had a number of showings. Fifteen plus in fact, but no offers. Finally after nearly 6 months on the market the seller reluctantly agreed to reduce the list price to my originally suggested price of $259,000. Miraculously within 2 weeks we had a good solid offer in hand. A negotiation ensued and we were able to get the buyer to pay $254,000. We didn’t need to wait six months for the same outcome that we could have attained earlier had we priced it right from the start or shortly there after.

So, don’t hire a professional to help you get a job done, then ignore his counselling. It’s just a waste of everyone’s time.

Selling Tips SWFLScenario #2

A recent listing where the seller is motivated to sell but needs to get every last dollar possible as he is forced to sell at a loss. My professional opinion on the value of his home is $114,000 +/-. I indicated that we might need to price it at $119,900 to get activity, but let’s try $125,000 to start as I never want to under price a home. Low and behold 2 weeks into the listing, hundreds of online views by buyers, though not a single showing request.

I advised the client that we should now reduce to the $119,900 price point to stimulate activity. He took my advise and granted the reduction. Within 8 hours we had 2 showings set up. Within the first week at the new price we’ve had 6 more showings with a couple of buyers considering an offer.

How can I help you realize your highest sale price possible? Lets get together for a no pressure market analysis and marketing plan where we can discuss your situation.

SWFL Remax Real Estate Services

As a Southwest Florida Real Estate Agent it’s my job to educate my clients and help them get exactly what they want and make sure their best interest are being considered in every detail of the purchase. This blog is all about educating you and empowering you with all the industry news, information, tips and things to consider before buying or selling your home. If you found this article interesting and know someone else that might benefit from it please feel free to share!

SWFL Real Estate

We invite you to like us on facebook, connect with us on Google+, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Like us on Facebook   Follow us on Twitter  View our profile on LinkedIn  Visit our blog  Find us on Yelp   Find us on Google+

Bob Ashworth Remax Realty Team

Bob Ashworth
Realtor, CBR, CDPE
Your Real Estate Solutions Provider
239-425-2503
2326 Del Prado Blvd. S.
Cape Coral, FL 33990
Bob.Ashworth@gmail.com
www.BobAshworth.com

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6 Saving Money Home Tips

Posted in Bob Ashworth Realtor, Cape Coral Real Estate, Cape Coral Realtor, Home Saving Tips, Home Selling tips, Home Tips, Improving the Value of your Home, Investment Advice, Money Saving Tips, Real Estate Advice, Real Estate Investment, SWFL Home Tips

Home Investment Tips

As a Southwest Florida Real Estate Agent it’s my job to educate my clients and help them get exactly what they want and make sure their best interest are being considered in every detail of the purchase. This blog is all about educating you and empowering you with all the industry news, information, tips and things to consider before buying or selling your home. Today I would like to share some valuable tips with you on how to save money and make the most of your home investment.

6 Tips To Help Save Money at Home

A house is probably the biggest investment most people will ever make. And equally, the money spent in day-to-day living in a house probably adds up to be some of the greatest expenses for most people. Here are some tips for reducing the expenses of having a home:

energy-star-applianceReplace old appliances with new ones. New appliances require an immediate outlay of cash but the reduction in utility cost may astound you. Look for appliances that rate the government’s Energy Star label at www.energystar.gov. Saving energy is saving money. Any appliance 15-20 years old should be replaced.

• Insulate your home. Insulation material isn’t particularly expensive but paying someone to put it in your home can be. So learn how to insulate your home yourself and you’ll see a reduction in heating and air-conditioning costs for as long as you own the home.

• Learn to do it yourself. The homeowner, with a minimum of risk, can do many home projects. There are lots of do-it-yourself annuals, online videos, and assistance from home improvement retailers.

Home Tips SWFLReview homeowners insurance. A periodic review of your homeowners insurance may save money also. One way is to increase the deductible. If additional computers, big screen televisions, etc. have been purchased, a review provides an opportunity to include them. If stolen or damaged, having these items listed on your homeowner’s insurance policy will save money if there is any need for replacing.

• Order wholesale or manufacturer direct. Anything from furniture to wallpaper, paint, decorations, carpet, etc. can be ordered online, via telephone, or mail.

• Yard care. Plant shade trees where they will protect your home from hot summer sun and winter winds. Buy flower bulbs in bulk by mail. And if you shop early, most mail order bulb sellers will give you an additional price break. Plant shade trees where they will protect your home from hot summer sun and winter winds. Improving the curb appeal of your home will also have benefits when it’s time to sell.

Click here to view the full article from our friends at Republic Mortgage Home Loans.

SWFL Real Estate

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

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Bob Ashworth Remax Realty Team

Bob Ashworth
Realtor, CBR, CDPE
Your Real Estate Solutions Provider
239-425-2503
2326 Del Prado Blvd. S.
Cape Coral, FL 33990
Bob.Ashworth@gmail.com
www.BobAshworth.com
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Increase the value of your home – on a budget!

Posted in Bob Ashworth, Bob Ashworth Realtor, Cape Coral Real Estate, Cape Coral Real Estate Market, Cape Coral Realtor, Florida Real Estate, Home Selling tips, Improving the Value of your Home, Real Estate Advice, Sell Your Home Now, Selling your Home, SWFL Home Tips

Increasing the Value of your home

As a real estate agent I’m always on the lookout of great articles to share on my blog with recent industry news, valuable information, Tips, Do’s and Don’t and How To’s that will help you the home owner make better choices and get more of what you want. Today I’d like to share this article from Allstate on how to increase the value of your home and stay within a budget!

How to Remodel for $5,000 or Less

Want to increase the value of your home, but don’t have the money for a major investment? Make a few smart purchases, add elbow grease, and…presto! Your home has a bright new look and a higher price tag, whether you plan to sell or enjoy it for years to come. Here are some within-reach improvements, and what they might cost.

Kitchen Upgrade Tips$2,500: Update Kitchen Appliances Home buyers gravitate to the kitchen first, and even minor redos can return more than 100% of your investment when it comes time to sell. In the meantime, save a bundle by buying energy-saving models when they’re on sale.

$1,300: Re-floor a Main Room Toss that stained carpeting. A lush-looking floor can make a huge difference. Laminate flooring won’t stain or absorb dust or dander like carpeting, and you can get hickory, chestnut, walnut and teak look-alikes for around $1.99 per square foot.

Garage Space Savers$550: Garage Storage Most buyers will pay more for extra breathing room. You don’t need to add square footage, however, if you’re making the most of what you’ve got. Use a storage shelving system to hold gear, tools and gardening equipment.

$200: Refresh Kitchen Cabinets Top off your kitchen update with a new coat of paint. You can also add new knobs and pulls for a crowning touch.

$200: Make Your Closet a Home Office Skip a pricey addition with a cute, multipurpose space. Remove the closet door and clothes rod. Install one deep shelf to serve as a desktop and one or two shallow ones for files and supplies.

Home tips$200: Accent Key Walls This quick do-it-yourself project can be done for the price of a few gallons of paint. A single wall in a vivid hue gives a dramatic, upscale touch.

$50: Clean Bathroom Grout Grout and caulk not only look ugly as they crack and stain; they also fail at locking tiles in place and preventing water seepage. Cleaning and regrouting are both easy DIY projects.

Did You Know?

54%of homeowners surveyed say that they’re renovating or decorating to increase their home’s value.

70%of kitchen designers requested energy-efficient LED lighting for new projects.

A garage door replacement can be a good investment. It recoups an impressive 76% of the cost in resale value, on average.

Click here for original Allstate article.

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As a Southwest Florida Real Estate Agent it’s my job to educate my clients and help them get exactly what they want and make sure their best interest are being considered in every detail of the purchase. This blog is all about educating you and empowering you with all the industry news, information, tips and things to consider before buying or selling your home. If you found this article interesting and know someone else that might benefit from it please feel free to share!

Bob Ashworth

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Like me on Facebook    Follow me on Twitter    View my profile on LinkedIn    Visit my blog

Bob Ashworth Remax Realty Team

Bob Ashworth
Realtor, CBR, CDPE
Your Real Estate Solutions Provider
239-425-2503
2326 Del Prado Blvd. S.
Cape Coral, FL 33990
Bob.Ashworth@gmail.com
www.BobAshworth.com
Like us on Facebook Follow us on Twitter View our profile on LinkedIn Visit our blog  Find us on Yelp

Review us on Yelp

Markets are looking good!

Posted in Bob Ashworth, Bob Ashworth Realtor, Buying a Home SWFL, Cape Coral News, Cape Coral Real Estate, Cape Coral Real Estate Market, Cape Coral Realtor, Florida Real Estate, Fort Myers Real Estate, Home Selling tips, Homes for Sale SWFL, Lee County Homes, Real Estate Advice, Real Estate Investment, Real Estate News, Realtor, SWFL Home Sales, SWFL Home Selling Advice, SWFL Housing Update, SWFL News, SWFL Real Estate

SWFL Real Estate News

Improving markets surge 60% in Dec.

WASHINGTON – Dec. 7, 2012 – The number of housing markets considered “improving” in the National Association of Home Builders (NAHB)/First American Improving Markets Index (IMI) surged by 76 – to a total of 201 metros – in December. The number of states (plus the District of Columbia) represented by at least one metro increased from 38 to 44.

For the index to consider a city “improving” for the index, it must have shown growth from its respective trough in housing permits, employment and house prices for at least six consecutive months.

While the list grew by 76, a total of 84 new metros were added. The number was offset by eight cities that dropped off the list, though none were in Florida.

Housing Market Trends“The big gain in improving markets this December indicates that key measures of housing and economic strength have now been holding steady or improving in metros across the country for six months or more, which is an important signal of stability amidst the slowly emerging recovery,” says NAHB Chairman Barry Rutenberg, a home builder from Gainesville, Fla. “The main thing that’s limiting progress … is difficulty that potential buyers continue to experience with overly tight mortgage qualifying standards.”

The index has improved for four consecutive months, and over half the cities are now “improving.”

“In general, we expect the overall housing recovery to continue expanding in 2013,” says NAHB Chief Economist David Crowe. “However, that is absent a major policy change of the kind that some policymakers have been discussing with regard to the mortgage interest deduction.”

The IMI measures three sets of independent monthly data to get a mark on the top improving Metropolitan Statistical Areas (MSAs). The three indicators are employment growth from the Bureau of Labor Statistics, housing price appreciation from Freddie Mac and single-family housing permit growth from the U.S. Census Bureau. An MSA must improve in all three measures before it’s included on the improving markets list.

Click here to see original article.

As a Southwest Florida Real Estate Agent it’s my job to educate my clients and help them get exactly what they want and make sure their best interest are being considered in every detail of the purchase. This blog is all about educating you and empowering you with all the industry news, information, tips and things to consider before buying or selling your home. If you found this article interesting and know someone else that might benefit from it please feel free to share!

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Sincerely,
Bob Ashworth
Your Real Estate Solutions Provider

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Avoid Seller’s Mistakes

Posted in Bob Ashworth, Bob Ashworth Realtor, Cape Coral Real Estate, Cape Coral Realtor, Florida Real Estate, Home Selling tips, Homes for Sale SWFL, Lee County Homes, Real Estate Advice, Realtor, Sell Your Home Now, Selling your Home, SWFL Home Sales, SWFL Home Selling Advice, SWFL Real Estate

Avoiding Seller’s Mistakes

You may have noticed a home in your neighborhood that’s been on the market for what seems like forever.

“What’s the problem?” you wonder. “Is this what lies in store for me when the time comes to sell my home? Is there anything I can do to prevent this same fate from befalling me?” you ask.

The answer is YES! There are almost always some very specific, very preventable reasons why a home just won’t sell. In some cases, it’s because potential buyers can’t come to an acceptable agreement with the sellers. The trick is knowing how to close a deal that meets everyone’s needs and goes to settlement.

Give me a call today at 239-425-2503 and I’ll be happy to help you make sure that you truly avoid the common mistakes some sellers make when negotiating the sale of their homes. Then you will be in the best position possible to plan a selling strategy that has the “For Sale” sign out of your yard in record time! Below ares some important tips for you to keep in mind when selling your home.

Here are Seven Costly Mistakes to Avoid when Selling Your Home!

Mistake 1: Putting the home on the market before it’s ready. Most times this happens because the seller gets impatient or is a procrastinator and has pushed himself up against a moving deadline without getting the pre-sale work done. So it comes on the market with the horrible carpet (that gets replaced during the marketing of the home); or they are painting it while it goes on the market. Presentation is everything — so get the work done before marketing the property.

Mistake 2: Over improving the home for the neighborhood. This happens with additions, bump outs, and upgrades that make the home stick out from among its competitors so much that it’s an anomaly, instead of a nice addition to the community.

Mistake 3: Pricing the home based on what the seller wants to net. This pricing strategy always ends in failure. Sellers can control the “asking” price, but they don’t control the “sales” price. The market does. It doesn’t matter what the seller wants, the price is determined by the black-and-white, matter-of-fact reality of the market.

Mistake 4: Hiring an agent based on non-business factors. Make sure you’re hiring a professional with a proven track record. It might be nice to hand over your largest asset to your nephew who just got his license — but make sure he has a mentor to keep your deal from going south.

Mistake 5: Getting emotionally involved in the sale of the home. This is one of the biggest challenges home sellers face when putting their house on the market. Once you decide to sell your house, it’s no longer a home, but a commodity. It needs to be prepared as a commodity, marketed as a commodity, and priced as a commodity. It doesn’t matter what you “want,” only what the market can bear on pricing. People are going to come in to kick the tires, so to speak, and you can’t get emotional about how they may or may not appreciate the nuances of your home of seven years.

Mistake 6: Trying to cover up problems, or not disclosing them. Most states have a property disclosure/disclaimer form — use it wisely. Just because you disclaim doesn’t mean you cannot be sued later for the leaky basement, or dilapidated heating/air system that’s discovered 30 days after settlement.

Mistake 7: Not getting your ducks lined up before trying to sell. This would involve financing, reading the fine print on your current mortgage to ensure no pre-payment penalties, not listening to the particulars of your local market, etc. If your local market is dictating lower home prices, then lower it early, not later — it will cost you more. If the local market dictates selling your home first, then buying second, do it in that order, or vice versa.

Avoiding these mistakes is not that difficult. There are plenty of resources (like this blog) and we are here to help you step over the pitfalls. Do the research early, and listen to that voice in your head (it’s probably the whispers of the finance, real estate, insurance person who’s warning you of a hole you’re about to step into). Sell well.

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Sincerely, Bob Ashworth

Home Improvement Mistakes

Posted in Bob Ashworth, Bob Ashworth Realtor, Buying a Condo, Buying a Home, Buying a Home SWFL, Cape Coral Real Estate, Cape Coral Realtor, Florida Real Estate, Home Selling tips, Improving the Value of your Home, Real Estate Advice, Realtor, SWFL Home Sales, SWFL Home Selling Advice, SWFL Real Estate

Don’t Make Home Improvement Mistakes

Are you investing too much into home improvements? You bet you are if your projects “over-improve” your house for your neighborhood.

As your personal real estate professional, I can tell you exactly when a remodeling project is an “improvement” and when it doesn’t pay. I see the bottom line at resale. (Especially when a huge equity loan drains dollars from my clients’ net proceeds needlessly!).

The FIRST secret to evaluating whether a remodel pays is a comparable analysis of the property in relation to the houses nearby. Will the cost (and aggravation) of the project be returned at resale? After all, an investment that returns 90% is still a loss of 10%.

The SECOND secret is to see if there is an easier way to achieve the same goal. Sometimes getting the features you want is less costly and easier if you sell and move into an entirely new house.

Your real estate agent is just someone who appears when you go to buy or sell a home. You should have my email address and phone number saved on your phone or contact list so you can just pick up the phone or email me with any questions or concerns. I’m here to help you answer questions or get educated on the market, the value of your home, your credit history, mortgage loans, foreclosures, short sales, buying a future home, saving up for your dream home, relocating to this area or selling your current home or condo. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com – go ahead and save this information now so you have it handy when you need it. And please feel free to pass on my information to anyone you know that has any questions. I’m here to help, it’s what I love to do every day!

Home Improvements: Make The Most Of Them! 

It can sometimes be hard to find inspiration to begin working on a new project around the house no matter what experience you have in home improvement. This article provides you the tricks and tips to prepare you for these new challenges.

One good habit for keeping up with home improvement work, is to allocate a budget for home repairs and upgrades. Dedicating some money to maintaining your home each year will help it stay in better shape in the long run. If you do not use all your budget, carry it over to the following year.

Budgeting for your home improvements should be done in the beginning of the year. This is because after the holidays you will have a better assessment of your spending. This is because a lot expenses make you really stressed and you will be likely to overcompensate when it comes to your budget, that is why budgeting at the start of the year helps this problem.

The best home improvement you can do for the exterior of your home is to add a fresh coat of paint. Paint is your homes first line of defense as well as the most significant factor of curb appeal. A good color choice will make the home into a fantastic one.

When renovating, a smart homeowner will spend his money on good quality materials and fixtures instead of expensive decor and furniture. Pricy furniture and high-end artwork is going to go with you anyway once you move, so spending more on what’s staying is going to add more value to the actual home. Attractive and durable fixtures remain in the house and add quite a bit to the home’s resale value.

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Sincerely,
Bob Ashworth

Upgrading Your Kitchen?

Posted in Bob Ashworth, Bob Ashworth Realtor, Buying a Condo, Buying a Home, Buying a Home SWFL, Cape Coral Real Estate, Cape Coral Realtor, Certified Buyer Representative, Equal Housing Opportunity, Florida Real Estate, Home Selling tips, Realtor, Sell Your Home Now, Selling your Home, SWFL Home Sales, SWFL Home Selling Advice, SWFL Real Estate, Uncategorized

Upgrading the kitchen is on many homeowners’ “to do” list. And for good reason. A minor kitchen remodel ranks fourth on the list of the top 10 home improvement projects that deliver return on investment, according to Remodeling magazine’s 2010-11 Cost vs. Value Report.

But whether you’re in it for the investment, or just to freshen up the space in your home where people spend the most time, a new kitchen look could be a fun, impactful improvement to your house. Some may start with a weekend project and a $40 can of paint, while others will jump into a $50,000-plus remodel. Either way, one thing is for sure – you can’t go wrong with a beautiful, highly functional kitchen.


A Simple Refresh

If time or budget constraints limit you to changing just a few basic elements of the kitchen, focus on things that make the most impact. Even novice do-it-yourself homeowners can complete many of these items on their own:

* Paint the walls. Painting always tops the to-do list when a mini makeover is in order. It’s an affordable, high-impact way to change the decor of a kitchen. If you’re not changing out cabinets or countertops, be sure to select a color that complements those major elements.

* Add new accessories. Switching out the small decor details in a kitchen can make the room feel entirely new. Maybe its replacing bar stools at the island, re-upholstering pillows or a bench cushion, or even hanging a few new pieces of art or photos on the wall.

* Change the faucet. Often underestimated, the kitchen faucet has a lot of influence in the overall style of the room. Choosing a more up-to-date pull-down or pull-out faucet not only improves the look of the room, but can add significant convenience and functionality.

“Faucets in the kitchen are much more than what they used to be,” says Kevin McJoynt of Danze, a manufacturer of decorative plumbing faucets and fixtures. “They play an important role in setting the decor and focal points of any kitchen.”

A Full Remodel

Homeowners throughout the country are staying in their homes longer than they once did. Because of that, significant remodeling projects tend to rise to the top of the priority list. If you’re in it for the long haul (or even to ensure you get that return on investment), a complete kitchen remodel could be for you.

When the entire room footprint is your canvas, the possibilities are exciting. While a contractor is recommended for most of these projects, make sure you’re involved in exploring the options that will help you use this space as wisely as possible (yet provide beautiful decor in the process):

* Install display shelves. This hot kitchen trend is an eye-catching alternative to hanging wall cabinets. Taking down cabinets is a pretty simple task for two and hanging the shelves is even easier.

* Evaluate the flow of the workspaces. Adding more water sources to your room could improve efficiency and ease. Consider a simple, yet beautiful faucet on the island for prep, a pot filler by the stove to help while cooking, and a hard-working faucet at the main sink for clean-up.

* Mix and match your surfaces. Replacing countertops is one of the most noticeable changes to any kitchen venue. Quartz surfaces are a popular choice, providing a unique combination of quality, hygiene and a look of natural stone. Selecting a lighter color surface for the perimeter and a darker, bolder color for the island is a great way to add another design element to the room.

“With today’s growing popularity in cooking and a rise in the number of at-home chefs, kitchen flow and workspace needs are critical aspects to consider when completely remodeling your kitchen,” adds McJoynt. “The sink and faucet choices for each of these areas can play a big role in the functionality and enjoyment of the space.”

Manufacturers such as Danze offer a wide range of faucet styles in various functional designs, according to McJoynt. So, whether you’re looking to enhance a traditional decor, add sleekness to a contemporary professional-grade room, or something in between, leveraging faucets and other elements can help set the tone for the entire room.

We invite you to like us on facebook, follow us on twitter and connect with us on linkedin. We hope that you find our website to be a great source of information and visit often. Whether you are looking for Homes for SaleMoving Resources, or even Mortgage Information everything you need is right here.

We will always be available for personal service by phone or email, so feel free to contact us with questions any time! My offices are located on 2326 Del Prado Blvd. S., Cape Coral, FL 33990. You can reach me at 239-425-2503 or email me at Bob.Ashworth@gmail.com and you can visit my website at www.BobAshworth.com.

Sincerely,
Bob Ashworth